NOCSPEN

/ Communications Chair of NOCSPEN, 2019

/ Web Design

/ Layout Design

Northern California Society of Parenteral and Enteral Nutrition (NOCSPEN)

The Northern California Society of Parenteral and Enteral Nutrition (NOCSPEN) is the Northern California chapter of the American Society of Parenteral and Enteral Nutrition (ASPEN), an interdisciplinary organization whose members are involved in the provision of clinical nutrition therapies.

As the Communications Chair and Newsletter Editor of NOCSPEN, I created its website and newsletter layout. My goals were to revamp its current online presence by creating a more functional website and engaging email campaigns. 

Web Redesign: The Process

Given that NOCSPEN had been recently formed, the chapter did not have a well-developed website at this time. The website was lacking in visual appeal, UX functionality, and overall content. Please view the process of my redesign on the right.

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Web Redesign: Takeaways

Throughout the process of redesigning NOCSPEN's website, I learned about the importance of having set visual elements that are versatile and easily adaptable to any page. There were occasions when certain elements I had used for the homepage did not work well for another page because of their different functional purposes. This taught me the importance of thinking about a website as a whole rather than a collection of individual pages.

In hindsight, if I could redo this project, I would want to go through the process of wireframing and creating prototypes. I had glanced over this step and went from sketching the wireframes to directly designing on the website builder. I had to make several revisions on the layout and now I see how the practice of building wireframes and prototypes may have simplified this process. 

Newsletter Layout Design

NOCSPEN's quarterly newsletter is a new project that we onboarded starting January 2019. Our vision was to email out a newsletter to NOCSPEN members and affiliated Northern California non-members to help professionals navigate through upcoming events and stay updated on the latest news.

Keeping the design limitations of the email generating website in mind, my goal was to create a newsletter that would be easily comprehensible and consistent with our NOCSPEN brand.

With the quarterly newsletter, I was faced with the challenge of not having an intuitive design interface that would allow me to organize, design, and edit freely as I am used to with Adobe Creative Suite. With limited functions of only being able to add text boxes and choosing font sizes, I learned how to adjust spacing, alignment, and the order of information for readability and comprehension purposes. For the next newsletter, I hope to be incorporating more visuals or images, and I will continue to work on the layout design to optimize it for our readers.

Newsletter: Takeaways

 © Sofia Moon 2019 

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