This page features a website and newsletter layout building project for NOCSPEN, a community of health professionals interested in networking and obtaining details on the latest nutrition-related events.
northern california society of parenteral and enteral nutrition
The Northern California Society of Parenteral and Enteral Nutrition (NOCSPEN) is the Northern California chapter of ASPEN, an interdisciplinary organization whose members are involved in the provision of clinical nutrition therapies. As the Communications Chair and Newsletter Editor of NOCSPEN, I created its website and newsletter layout.
Utilize ASPEN's already established branding guidelines and create a website that is compatible to its larger counterpart yet enhance its visual identity to represent its own chapter.
Create a website that resonates well with health professionals and serves its main purposes for finding the latest nutrition events and NOCSPEN newsletters.
Visual elements from the current website of ASPEN, the overarching organization that encompasses NOCSPEN.
Digital banner with sliding function as main visual for home page
Boxed repeaters to reflect latest events
Branding guidelines from ASPEN
Franklin Gothic Medium
Franklin Gothic Book
Elements to improve upon from previous NOCSPEN website
Text-heavy homepage with several hyperlinks that could be better represented as buttons
Minimal hierarchy of text and content
Fonts and colors that are inconsistent with branding guidelines
Difficult to understand what NOCSPEN does and offers.
Misleading "about" page that jumps into talking about current board members.
Lack of relevant pictures used
Overuse of hyperlinks
Varying font sizes
Unattractive use of white space
Main image with slider function when an event needs to be featured.
Explanation of ASPEN vs. NOCSPEN to clarify specific role of local chapter.
Repeaters to showcase NOCSPEN's main features.
Check out the full NOCSPEN website here.
NOCSPEN's quarterly newsletter is a new project that we onboarded starting January 2019. Our vision was to email out a newsletter to NOCSPEN members and affiliated Northern California non-members to help professionals navigate through upcoming events and stay updated on the latest news. Keeping the design limitations of the email generating website in mind, my goal was to create a newsletter that would be easily comprehensible and consistent with our NOCSPEN brand.
Throughout the process of redesigning NOCSPEN's website, I learned about the importance of having set visual elements that are versatile and easily adaptable to any page. There were occasions when certain elements I had used for the homepage did not work well for another page — say, for example the events page — because of their different functional purposes. This taught me the importance of thinking about a website as a whole rather than a collection of individual pages.
With the quarterly newsletter, I was faced with the challenge of not having an intuitive design interface that would allow me to organize, design, and edit freely as I am used to with Adobe Illustrator. With limited functions of only being able to add text boxes and choosing font sizes, I learned how to adjust spacing, alignment, and the order of information for readability and comprehension purposes. For the next newsletter, I hope to be incorporating more visuals or images, and I will continue to work on the layout design to optimize it for our readers.