Marketing / Advertising

cal dining

During my senior year of college, I worked as a student graphic designer for Cal Dining, the dining commons at UC Berkeley. My role was to create advertising materials for the multiple themed meals they would host throughout the school year. My work was then displayed on Cal Dining's website, social media, and digital screens across campus. Take a look at some samples of my work below.


I owe it to my experience at Cal Dining for teaching me how to set up my art boards, how to use the most out of the tools and photographs I have available, and how to best export images for web and print. When creating the images above, I was given the title of the event along with the date and location details. It was then completely up to my discretion to create material that would be well-received among college students and visitors. I would then see my designs on big digital screens only days after creating them, which gave me the opportunity to view how they looked in real life and reflect on areas for improvement. This was an experience where I witnessed myself grow progressively as most of the work was self-driven, though I am eternally grateful for my supervisors and the warm Cal Dining community for guiding me along the way.

 © Sofia Moon 2020 

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