Packaging Design / Branding

further food

Further Food is a food and wellness startup based in New York and San Francisco. I worked closely with the CEO of this startup to develop the packaging label for its new product now called "Further Collagen". This product is a dietary supplement designed to support bone, joint, and skin health. We first had in mind that the target market for this product would be mostly women in their late 30s to early 60s who would be interested in supplements that fight aging. Because the company was so new, we explored different branding concepts including product names and logo ideas throughout my design process with the label. 

MY PROPOSED DESIGNS & ITERATIONS

FINAL DESIGN

The final design that was used for Further Food's collagen product was created by a different graphic designer who succeeded me. I unfortunately had to transition out of this role due to academic commitments, but I was happy to see that certain elements from my designs were utilized for the final piece. Below is the finalized design that went into production:

KEY TAKEAWAYS

Throughout this process of designing a packaging label, I was able to understand the scope of a packaging project and the countless of iterations it takes for it to come to fruition. Some feedback that I received from the CEO during the process was whether I could create faster turnarounds of the iterations and to keep the edits small, as she wanted to continue brainstorming and visualize everything. This experience helped me understand the importance of communicating expectations for myself and the client; once this was communicated, the whole project seemed to move faster and more smoothly. In regards to the final design, I think the front area of the final design is very clean and easy to read, and I realized I should be mindful of the use of white space and text composition so that they don't compete with each other. 

 © Sofia Moon 2020 

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